The Consumer Decision-Making and Buying Process – Part 2
In our previous blog, we introduced the five stages consumers move through as they make their purchase decisions. The five stages were generally intended for […]
Chameleon Blog
Market Research
Making better decisions means getting your hands on helpful and accurate information. Better decisions lead to less risk and faster results. Does that sound like […]
Grow Your Sales with Trade Shows
Trade shows still rank high on an organization’s marketing tactics to meet their sales strategies. In-person events are used by 68 percent of B2B marketers […]
Do You Really Have Time to Sell?
As the owner of a company, you may have considered whether or not you really have time to sell and build your business. Maybe you […]
Chameleon Group at the 2016 Consumer Electronics Show
In case you didn’t know, the Consumer Electronics Show (CES) is a big deal. It’s a massive trade show that displays the latest and greatest […]
Sales Channel Management for Businesses
Sales channels are the different ways a company can offer its products to consumers. There are multiple options for sales channels: online, traditional retail, face-to-face […]