Preparing for Budget Season for a Service Based Business
The Most (Least?) Wonderful Time of the Year Besides giving performance reviews, preparing for budget season is the least favorite task of small business owners […]
Chameleon Blog
Why Back to School Means Back to Business
Here we are again, back to school time. School buses, backpacks, early bedtimes. Most of us either see this time of year as sad or […]
The Needs of Today’s Workforce
The Same Yet Completely Different A major mistake employers make is to try to understand what makes people different. Spending resources on trying to make […]
Do You Know What a Good Sales Person Look Like?
Identifying a good sales person may be harder than you think. To the inexperienced business owner, hiring a sales person may seem like an easy […]
Allbound Marketing, Inbound Marketing, or Outbound Marketing
What is Allbound Marketing? For decades, outbound sales was the primary source of bringing leads into an organization. Traditional advertising methods coupled with cold calling […]
How Market Research Determines New Product Success
You have invested countless hours into building your business. Things are going well. You have connected with the right clients, your sales force is humming […]
Personal Brand of a Company Leader
The Power of You You’ve built a business, spent countless hours on sales tactics, thrown a little strategy in there and things were going along […]
How Live Chat Improves Customer Service
Live Chat: If You Can’t be Simple, be Helpful When was the last time you used a live chat feature on a website? I have […]
Communication Increases Employee Retention
So Much to do, So Little Time You are the leader of your company. Your attention can be easily diverted with all of the tasks […]
Grow Your Sales with Trade Shows
Trade shows still rank high on an organization’s marketing tactics to meet their sales strategies. In-person events are used by 68 percent of B2B marketers […]