The Consumer Decision-Making and Buying Process – Part 2
In our previous blog, we introduced the five stages consumers move through as they make their purchase decisions. The five stages were generally intended for […]
Chameleon Blog
The Consumer Decision-Making and Buying Process – Part 1
The business world is attempting mightily to recover from the COVID-19 pandemic and now record inflation is hitting consumers – individual and business – in […]
Inside Sales System
The success of any good inside sales system comes from identifying challenges and implementing proven successful practices. Effective sales come from a cycle that remains […]
Marketing Mindset
We recently shared a post about the role marketing plays during difficult and uncertain times. The last 12 months would certainly qualify as such. One […]
Work from Home
The COVID-19 pandemic is rapidly changing the way many people around the globe work. Especially here in the United States as local governments are issuing […]
We Live Chat, Do You?
The back to school season got us thinking about what it was like to get back to school after a long summer off. Some of […]
Business Writing Skills are Important
Writing takes all forms. You may think of writing as novels, screenplays, and poetry, but in the business world, writing is a skill and an […]
Begin to Win, Part III
Win/Win Negotiation vs. Positional Bargaining Unless you are a professional negotiator for a large firm or the government, you probably have not had much training […]
Begin to Win, Part I in Win/Win Negotiation vs. Positional Bargaining
Part I in the Series: Win/Win Negotiation vs. Positional Bargaining While not every person is required to participate in high stakes negotiation, there are times […]
Preparing for Budget Season for a Service Based Business
The Most (Least?) Wonderful Time of the Year Besides giving performance reviews, preparing for budget season is the least favorite task of small business owners […]